在数字化浪潮汹涌而来的今天,科技巨头们面临着越来越多的监管挑战。最近,欧盟委员会宣布,苹果公司的“苹果广告”(Apple Ads)与“苹果地图”(Apple Maps)两项服务不被认定为《数字市场法》(DMA)中的“核心平台服务”。这一决定引发了科技圈的广泛关注。 根据欧盟委员会的公告,只有当平台成为企业用户触达终端用户的重要门户时,才会被纳入监管。这意味着,苹果的这两项服务在市场的整体使用率上仍 ...
IT之家援引博文介绍,委员会 2025 年 11 月底审查后采信了苹果的申辩:数据显示,苹果地图在欧盟地区的整体使用率相对较低,难以与谷歌地图等竞品抗衡;同时,苹果广告业务在欧盟在线广告领域的市场份额也非常有限。因此,这两项服务目前尚不具备左右市场的“守门人”特质。
近日,欧盟委员会宣布,苹果公司的“苹果广告”(Apple Ads)和“苹果地图”(Apple Maps)服务不符合《数字市场法》(DMA)中“核心平台服务”的定义。这一决定基于欧盟委员会对苹果申辩的审查,认为这两项服务在欧盟的市场表现相对有限,无法成为企业用户与终端用户之间的重要“门户”。
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