B2B Ignite 2025 spotlighted commercial marketing, empowering marketers to drive business growth with strategy and impact.

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Great content is the foundation of every successful digital marketing campaign. Whether it’s writing blogs, creating ...

Elias Rust, founder of Rust Proof Marketing, announces his agency’s latest milestone: helping local businesses and nonprofits ...

WPP has appointed former Microsoft UK CEO Cindy Rose as its new CEO. She will step into the position from 1 September, taking ...

With over 15 years of experience in telecom and consumer marketing, Sylvia Elsheikh has been named CMO of MTN Uganda.

Growing Sheboygan manufacturer Torginol has been acquired by a New York City-based private equity firm GreyLion for an ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

HeyBoss.AI founder Xiaoyin Qu appointed an AI avatar to serve as her company CEO and assist in negotiations for a $3.5 ...

Universal Robina Corp. (URC), the food unit of the Gokongweis, has named seasoned marketer Karen Ong as its new chief marketing officer. Ong has over two decades of experience with various ...