B2B Ignite 2025 spotlighted commercial marketing, empowering marketers to drive business growth with strategy and impact.

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Digital marketing has transformed from a niche specialization to the backbone of modern marketing over the years. While companies from healthcare, information technology, finance, and retail now ...

Download our free guide to becoming a commercial B2B marketer. Learn the skills, strategies, and competencies you need to ...

WPP has appointed former Microsoft UK CEO Cindy Rose as its new CEO. She will step into the position from 1 September, taking ...

Elias Rust and Rust Proof Marketing Achieve Unprecedented Success in Local Business Digital Advertising. Elias Rust, the ...

With over 15 years of experience in telecom and consumer marketing, Sylvia Elsheikh has been named CMO of MTN Uganda.

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Growing Sheboygan manufacturer Torginol has been acquired by a New York City-based private equity firm GreyLion for an ...

Many of the careers that flourish today didn’t exist a decade ago. AI is a prime example, and it’s created opportunities for ...