Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

It's been a tumultuous year for the advertising industry. In June 2020, GroupM estimated that the advertising economy will decline 10% globally in 2020. Money is tight, and it has become more critical ...

Founder and CEO of FiveChannels, specializing in creating brand awareness, traffic and lead gen, marketing funnels, social media and more. As the marketing world becomes more complex, you’ll need to ...

Every business needs strong relationships with its customers. For much of business history, building those relationships and determining the types of people who were most likely to become loyal ...