Estée Lauder Companies and Unilever are among the beauty players tapping into the format’s creative powers, but are consumers ...

The National Pork Board is launching a new domestic marketing campaign this year. Senior vice president of market growth David Newman tells Brownfield it’s a consumer-facing brand promotion. “That’s ...

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

Deloitte Digital has clients using gen AI, but when it comes to the use of marketing agents, clients are hearing about the ...

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able ...

HARARE – The Tobacco Industry and Marketing Board (TIMB) has banned the private sale of non-contract tobacco warning that all free-funded tobacco in Zimbabwe will be sold through the auction ...

Exclusive data from Marketing Week’s 2025 Career & Salary Survey shows pay gaps are widening, while recruitment woes continue for many marketers.

These tools are commonly used by brands as well as agencies and feature extensive functions that can optimize the process of your influencer marketing practices. For example, they may provide a large ...

However, crafting a successful mobile marketing campaign is challenging. It requires not only a deep understanding of ... Near Field Communication is a form of location marketing that uses a specific ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

Snickers, Britannia Good Day, Bean Brew and Beyond, partners Wow Momos and Taco Bell, in-house brands Lay's, Mirinda and ...

This project predicts whether a customer will subscribe to a term deposit after a bank marketing campaign. The dataset is from the UCI Machine Learning Repository and includes customer information, ...