Amazon on Monday (July 17) debuted its 2023 back-to-school campaign starring actor Randall Park, known for his role in “Fresh Off the Boat,” according to details shared with Marketing Dive. Campaign ...

So even if you're marketing a product or service that is hard to understand, make it so that the result is as obvious as possible, and you'll have a winner. - Rafael Romis , Weberous Web Design 7.

Amazon debuted its 2022 back-to-school campaign featuring actress Kathryn Hahn, according to details shared with Marketing Dive. A playful 30-second spot and three 15-second spots show Hahn urging ...

"There are a lot of agencies we could have hired,” said Mark Kolodziej, president of Hudson Bread, “but we wanted something unique.” That thinking led them to Rutgers Business School where they worked ...

So, for that first marketing campaign, focus on lower-cost, high-impact initiatives that will drive bang for your buck. Don't spend the entire budget on a Super Bowl ad (like some early dot-coms did).

Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Park, known for his role in “Fresh Off the Boat,” according to details shared with sister publication Marketing ...