Here I use Interpublic Group as a case study, scrutinizing it under elements of an active portfolio management framework.

According to Nielsen’s 2025 global media planning report, there is a need to find the right mix of traditional and emerging ...

Instagram began as a simple photo-sharing application, where you shared your pictures of everyday life. Over the years it has ...

Nielsen's report features some nuggets, like grandparents choosing soap dramas over TikTok. Could've told you that.

This is where, of course, Adobe’s new Firefly service, announced today in Las Vegas will benefit Coca-Cola’s need for ...