Choosing the right marketing communication tools is essential for effective business communication. Understanding the ...

A study of advertising and other forms of marketing communication, including key theories of marketing communication, elements of the communication mix, and effective campaign design. The fourth ...

With growing interest in integrated marketing communications (see Quick Brief – Integrated Communication), the relationship of PR management to that of other forms of communication becomes more ...

To meet this demand, you’ll need to be practical as well as creative — skills you’ll gain through your mix of business and communication classes. The topics you’ll study include: As the marketing ...