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OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of National Advertisers (ANA). This collaboration will bring ...

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Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...

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Q4 2024 Earnings Conference Call March 12, 2025 8:30 AM ETCompany ParticipantsKate Africk - Head, IRStan Chia - CEOLarry ...

It started as an experiment. A few years ago, brands dabbled in virtual influencers - digital personas like Lil Miquela and ...