Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...

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Restaurants are no strangers to disruption—but today’s economic headwinds are testing even the most seasoned operators. With ...

Circana, LLC today announced the launch of its next generation of Marketing Foresight® solution, the optimization and ...

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the ...

Marketers today face a common challenge: how to stand out in an environment where audiences are overloaded. Inboxes are full, ...

Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your ...

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Globus family of brands recently announced the appointment of Johanna Raeder as its new head of marketing in the Asia Pacific ...

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Globus family of brands (GFOB) has appointed Johanna Raeder as head of marketing for its Asia-Pacific offices.

You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget decisions.