These skills and traits will not only help you survive the challenges of the PR and marketing world but also thrive in it.

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

For many tire dealers, marketing is no different from my backyard fence. They don't want to spend the time researching it — ...

Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.

AI has stripped the cost and complexity out of video production. The result? An endless stream of content where attention, ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

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Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated history of working in both institutional and retail environments, from broker-dealers to ...

Alex Schultz, CMO and VP of analytics at Meta, has written what may become a defining handbook of digital marketing. In Click Here, he distils two decades of experience at eBay and Facebook into a ...

Aerie's pledge to avoid AI in advertising gained 40,000 Instagram likes. It's not the only brand to reject the tech.

The NFL legend teased another "roast" last week, leading to speculation that he would do a sequel to the infamous Netflix ...

A speedy marketing campaign captured an internet frenzy about the heist, which took less than 10 minutes and left no injuries ...