By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Use these ChatGPT prompts to find your marketing sweet spot then double down for maximum impact. Your best results are a few ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

In a conversation with, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses the ...

Marketers from PwC and Tesco discuss AAR research that finds only 51% of CMOs believe their current marketing operations ...

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Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Google is highlighting an array of small businesses that are benefitting from its AI models during one of the most televised ...

She also was a Rose Hill Society undergraduate ambassador, a Gabelli School of Business freshman advising mentor, a Fordham ...

Instacart is set to air its first Super Bowl ad on Sunday, featuring nostalgic brand mascots. Its CMO shared details about ...

Move over, "disruptors." Everyone wants to be seen as "high agency" now.