Matcha has taken off on social media platforms as a new wave of caffeine consumption without the crash, but what is this ...

Every July 4th, celebrate the day Lewis Carroll first told Alice's adventures. Host a Mad Hatter hi-tea with playing cards, ...

Of the 25 types of matcha on the menu at Kettl Tea, a minimalist matcha bar in Los Angeles, all but four are out of stock, due to a global shortage driven by the powdered Japanese tea’s social ...

LOS ANGELES, June 26 — At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink’s social media stardom. Of ...

The matcha boom has been fuelled by online influencers like Andie Ella, who has more than 600,000 subscribers on YouTube and started her own brand of matcha products. At the pastel-pink pop-up ...

Already, we’re seeing the effects. Ceremonial-grade matcha that sells for roughly $28 per 100 grams in Japan can retail for as much as $120 in Canada—a markup exceeding 300%. Even culinary-grade ...

No matcha enthusiast’s journey is complete without visiting THE MATCHA TOKYO. This temple of tea offers a divine selection of premium Japanese matcha , from the balanced Kyoto Uji to the exquisite ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom.

“Matcha is visually very appealing,” Ella told AFP. To date, her matcha brand, produced in Japan’s rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees.