TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the green-hued drink has been gaining significant attention lately. But I’ll admit, I haven’t exactly ...

Matcha, a finely ground green tea powder from Japan, has recently become very popular, with people going crazy over green lattes, drinks, desserts, and even smoothies ...

The best thing here, however, is their chocolate chip cookie. The way Sea Wolf balances nutty brown butter, dark chocolate, ...

There comes a moment when biting into the perfect apple fritter – that magical instant when the crisp, glazed exterior gives way to reveal pockets of cinnamon-spiced apples nestled in pillowy dough – ...

Social media users posting pictures of themselves in hospital after "drinking too much matcha" have caused concerns about its potential health risks. One, a nurse from Maryland in the US, went viral ...

Matcha is booming globally, but Western commercialization is blurring cultural lines, raising questions about authenticity and sustainability. Unsplash+ The majority of the Western matcha branding is ...

Matcha, a finely ground green tea powder from Japan, has seen a meteoric rise in global popularity. A woman's weekly ritual with matcha turned into a health scare after she landed in the hospital, ...

The ongoing Japanese matcha shortage has not been an issue in my home. Not because I don’t like matcha, but because I’ve been enjoying Korean matcha from Jeju instead. In addition to being more ...

At Jennivees Bakery, Chicago’s cupcake scene comes alive with 100 flavors, from nostalgic Purple Velvet to festive eggnog, ...

JOYO, Kyoto Prefecture--Soaring global demand for all things matcha has pushed up the price of “tencha” green tea leaves to a record level. At the year’s first auction held May 9 at the Uji tea ...

I found six great matchas for every budget and taste preference, including ones from Rishi Tea, Matcha Bar, and Matchaful. The best matcha depends on your taste (and budget), but I found something to ...