Rita Shangase didn’t build her makeup service brand in a studio or behind a counter. She built it on the inner city streets ...

Sky High has achieved near-mythical status, Lash Sensational remains a high-street stalwart, and the Colossal lineage continues its quest to make lashes as structurally ambitious as skyscrapers. These ...

For me, mascara has always been about more than lashes. It's the finishing touch that makes my makeup feel intentional and the one product I reach for on autopilot. Sure, I may skip foundation every ...

As someone with pretty sensitive eyes, I am very picky when it comes to mascara. It needs to deliver some serious drama to my eyes without making them irirtated, or watery, or flakey - and I've found ...

Last month, Miley Cyrus teased a new hit single—or rather, a jingle. Partnering with Maybelline, the singer reimagined the beauty brand’s signature catch phrase into a smash hit, bringing together the ...

Miley Cyrus is putting her stamp on one of makeup’s most recognizable anthems. The pop star has officially reimagined Maybelline’s classic “Maybe she’s born with it. Maybe it’s Maybelline” jingle, ...

Cyrus and Maybelline came together to reinvent the brand's iconic "Maybe it's Maybelline" jingle. By Amina Ayoud All products and services featured are independently chosen by editors. However, ...

Maybelline New York has tapped multi-platinum singer Miley Cyrus as its new global spokesperson, kicking off a campaign that revamps the brand’s legendary Maybe it’s Maybelline jingle. Cyrus brings ...

MILEY CYRUS is officially a Maybelline girl. As the new global face of Maybelline New York, the pop star brings her vibrant personality and creative vision to the artistry-focused makeup brand.

Maybelline New York, the world’s leading cosmetics brand, is thrilled to announce the return of the iconic, pop culture phenomenon, “Maybe It’s Maybelline,” with a modern spin on the unforgettable ...

If you use these tutorials for your work, consider citing the corresponding paper: Dupré la Tour, T., Visconti di Oleggio Castello, M., & Gallant, J. L. (2025). The ...