The makers of the Minecraft video game look to expand their brand further through a partnership with Merlin Entertainments Group, owner of Legoland theme parks and Orlando attractions such as Madame ...

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Dust off your pickaxe because Mojang Studios and Merlin Entertainments are building a new series of theme park style attractions called “Adventures Made Real” that will bring the world of Minecraft to ...

Merlin Entertainments has announced Adventures Made Real, a global strategic partnership with Mojang Studios, the creator of ...

Minecraft is set to get real world attractions including themed rides and retail outlets following a global deal with theme park operator Merlin Entertainments. As reported by The Guardian, Merlin ...

UK-based Merlin Entertainments has won the theme park rights to the best-selling video game, Minecraft, according to a report from The Guardian. Merlin will be investing over £85 million ($110 million ...

Microsoft-owned Minecraft has inked a $110M deal with Europe’s largest theme park company, Merlin Entertainment, to open themed rides, attractions, hotel rooms, and retail outlets in the UK and US, ...

Microsoft has entered a deal with UK-based theme park operator Merlin Entertainments to open Minecraft-themed attractions, hotel rooms, and stores in the UK and US. As reported by The Guardian, Merlin ...

The multi-format, multi-territory partnership will see “Adventures Made Real”, with initial investment of over £85m in Minecraft-themed experiences on both sides of the Atlantic. Merlin Entertainments ...

The deal will include Minecraft-themed accommodation, retail and restaurants plus a Minecraft-themed ride in the UK and the US. The best-selling virtual building game Minecraft is to become a ...