If you’re anything like me, you may have noticed that our approach to applying makeup in our 50s, 60s, and beyond is quite ...

Compare that to today's no-makeup makeup looks, created with skin tints that offer barely-there coverage, a no-clump mascara, ...

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LA Times Studios may earn commission from purchases made through our links. After the past few years of skipping office commutes and mastering Zoom lighting, many of us have grown used to a pared-down ...

Minimalist makeup has evolved far beyond simply skipping foundation and calling it a day. In 2025, the less-is-more approach represents a sophisticated philosophy that combines intentional product ...

When navigating the online beauty universe, you tend to stumble across two types of enthusiasts. On one end of the spectrum, you have people who adore makeup, and will spend an hour applying their ...

Merit’s new Solo Shadow Sheen eyeshadow is used by Christina Ricci. Shop it and other celebrity-loved favorites for $26 on ...

I’ve always been a low-maintenance makeup fan. As a 12 year old, I spent summer afternoons happily posted up in front of my bathroom mirror, practicing mascara-application tips I had read about in ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. But wait, there’s more. Merit has also introduced two other ...

Experts share their top tips for creating the ultimate shimmery and bold Diwali makeup look, plus their product ...

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The best neutral eyeshadow palettes for any makeup look. From shimmers to mattes, you can't go wrong swiping these on your ...