YouTube says it’s testing a “Test & Compare” feature which lets creators upload up to three thumbnails for a single video and let YouTube see which one performs best.

YouTube will begin to experiment with new generative AI features, the company announced today. As part of the premium package available to paid subscribers, YouTube users will be able to try out a ...

A YouTube spokesperson confirmed the Comments test, in a statement, but downplayed its importance by referring to it as one of many small experiments the company is running.

The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.

YouTube is testing a more aggressive approach when it comes to getting viewers to disable their ad blockers.

YouTube is rolling out a test to gamify engagement with livestreams. This test will introduce a leaderboard for viewers.

The measure is part of a limited global test being carried out by the company to ensure advertisers continue to get the most views for their money, Bleeping Computer reported. Alphabet, YouTube ...

YouTube is testing a 'three strikes you're out' policy against ad blockers, aiming to curb their usage.

YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?