Elite American troops were spotted descending from a military aircraft at RAF Fairford in Gloucestershire in a week that has ...

Lifting heavy—at any age—is backed by science. Take an investigation aptly named the LIFTMOR study: When postmenopausal women ...

Aetheria, a newly launched St. Louis-based supplement brand, is reintroducing creatine not as a hardcore fitness aid but as a daily wellness tool aimed at cognitive clarity, longevity, and women’s ...

Unlike with a Bulgarian split squat, where one foot is off the ground behind you, the Jefferson split squat keeps both feet ...

The most popular resolution solves the wrong problem. Skip self-optimization—invest in groups that actually show up when life ...

Defined biceps and triceps aren’t exactly a new cultural phenomenon — Grace Jones and Madonna were flexing their muscles long ...

Studies indicate that cold exposure slightly increases calorie expenditure as the body works harder to maintain core temperature.

For decades, advertising success was measured by media spend, high production values, and long planning cycles. By 2026, the ...

Moving weights and other types of resistance training emphasizes the development of power and strength, which are crucial in ...

Despite ongoing uncertainty about tariffs, executives in the sports and fitness space remain generally upbeat about 2026 ...

This time off from aggressive race training is a great opportunity to establish good movement patterns for your strength ...

With Canadians living longer than ever, age-related weight gain is something a lot of people deal with — especially if you're ...