The NBA has never been more interlocked with the fashion industry than it is right now. The tunnel walk up to games has ...

Los Angeles Clippers shooting guard Norman Powell has forged a new partnership with Skechers Basketball, becoming an ...

Man, has turned into one of the most well-rounded players in the NBA. And that includes the occasional poster dunk over ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

Sure, he wants to win another NBA title. But the Celtics’ Finals MVP is also building a legacy off the court and tackling the ...