While New Balance will always have a dominant stake in the classic "normcore" sneaker market, the brand has lately been treading into far sleeker waters. And perhaps the best example of this is a ...

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In late January, New Balance made a major splash in the baseball world. The Boston-based brand announced the signing of Los Angeles two-way player Shohei Ohtani to a long-term deal. As part of the ...

New Balance has teamed up with the Team Garmin-Sharp pro-cycling team to create the 574 "Cobbled Classics." Having an existing partnership with the team, New Balance decided to take the cycling ...

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Marvel and New Balance have teamed to produce two Black Panther-themed renditions of the 990 and 574 Sport that are exclusively available for purchase at Jimmy Jazz. The shoes are taking cues from the ...

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New Balance has once again enlisted Jaden Smith for an eye-grabbing collaboration. Only this time, instead of his signature “Vision Racer” silhouette, Smith threw his colorful (and sustainable) spin ...

size? has followed up its recent exclusive 57/40 colorway with another collaboration alongside New Balance. Dubbed the “College” pack, the 13-piece collection introduces the 550 and 574 silhouettes ...

The brands will be honored with the Collaboration of the Year Award at the 2025 FNAAs on Dec. 3.