Green Bay Packers quarterback Jordan Love made good Monday on his pre-season promise to trade touchdowns for cleats.

Technological advances that lead to fairer, more accurate calls are often seen as triumphs. But new technology doesn’t mean ...

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a new roster of athletes and ...

Women’s sports are surging - but the footwear industry is still playing catch-up. The post Are Female Athletes' Shoes ...

Salah gets the party started early.

Are you looking for a new pair of soccer cleats? Prefer a pair that doesn't break the bank? This deal is for you. Joe's New ...

Lacrosse Unlimited is expanding with four new stores in Illinois, Georgia, Colorado, and Florida, bringing its total to 55 locations across 15 states. This growth reinforces its commitment to ...

The Oregon Ducks and New York Liberty guard Sabrina Ionescu is now an investor for the National Women's Soccer League's Bay football club. Bay FC plays out of P ...

In the mid-1980s, Nike revolutionized basketball footwear with the introduction of the Air Jordan line, a signature series for Michael Jordan that transcended sports to become a cu ...

Germany's Adidas forecast a lower than expected operating profit for 2025, anticipating sales growth will slow slightly from ...

Ionescu has experience with brand collaborations, becoming the first women’s basketball player to release a unisex signature ...

New York Liberty Star Sabrina Ionescu is becoming an investor for the NWSL club Bay FC, the club announced Monday.