The Athletic was granted rare behind-the-scenes access as Newcastle United filmed the advert for one of next season's new ...

The reality is that Heineken could in theory pony up enough money to create a pricey Newcastle Super Bowl commercial – but it’s forbidden from running national ads during the biggest football ...

A tucked-away medieval Cloister Garden in the city centre, where a beer-making connection from years gone by has been revived, is now to host a first beer festival. Newcastle's historic ...

The Newcastle Beer and Cider Festival is back at Northumbria University this week and people have been flocking in their droves ...

Once brewed just a stone's throw from St James' Park, Newcastle Brown Ale's famous logo adorned the black and white shirt for several years and is just as well known around the world.

For Newcastle, Droga5 did much more than slap a logo on these items. The “No Bollocks” positioning allowed them to use these items as revelatory, interactive communication tools. How so?

NEWCASTLE UNITED fans are being given a free pint to help raise the roof against Chelsea. Fans attending St. James’ Park tomorrow can get on the beers early by claiming a complimentary drink ...

A beer and cider festival has found itself having to defend its new logo this week, amid claims that the 'nostalgic' new design resurrects sexist beer advertising tropes.

BEER lovers will soon be seeing double – and not for the reason you might expect. Beloved Burton-on-Trent brew Double Diamond is making a return after nearly 30 years with a revamped formula ...

A tucked-away medieval Cloister Garden in the city centre, where a beer-making connection from years gone by has been revived, is now to host a first beer festival. Newcastle's historic Blackfriars ...