Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

The Air Jordan 1 "Bred" is back for its 40th anniversary this year, and it's not going to be easy to purchase. The $65 that ...

With President Trump's return to office, a more profound wave of overtly masculine themes could permeate the market.

The Astros wore Space City uniforms for three seasons, but they're moving on to a new City Connect outfit in 2025.

North Carolina coach Hubert Davis is planning changes to the staffing of the blueblood men's basketball program, including ...

Anthony Davis gave up a $6 million bonus as part of the seismic trade that brought him to the Dallas Mavericks and sent Luka ...

The two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic ...

Currently, 40 states allow high school athletes to accept some form of compensation. William Carter, a top NIL consultant who ...

Nike (NYSE: NKE) has been a top stock to own throughout its history. However, the business has struggled in recent years, and ...

Nine active players lead an organization in scoring but only two still play for that team. Devin Booker is about to become ...

Nico Harrison was a relatively unknown name on Friday. Now, he'll always be known as the general manager who traded Luka ...