XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.

Bill Maher blasted Nike’s new Super Bowl 2025 commercial featuring iconic female athletes like Sha’Carri Richardson and Caitlin Clark as deceiving viewers with a so-called “zombie lie ...

Liverpool will switch kit manufacturers from Nike to adidas for the start of next season. The Merseyside club, who hold a ...

The women’s Nike ads, breast cancer screening, the NFL’s “I am Somebody,” and Pfizer’s “Beat Cancer” were far and away the most memorable, uplifting and fit the times. Everything ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018.

Adidas ADS-4.06%decrease; red down pointing triangle is targeting continued sales growth and market-share gains this year, as arch-rival Nike NKE-2.79%decrease; red down pointing triangle seeks a ...

The shoe retailer is bullish on coming Nike product releases and says consumers are excited by the company's new Sabrina and Kobe basketball shoes, Oppenheimer said. Horses aren’t necessarily ...