Michael Jordan retired from the NBA for the first time. He traded in the basketball court for the baseball diamond. Nike ...

Apple is known for its incredible marketing campaigns, but there was a company Apple's marketing was itself influenced by -- ...

Nike’s sophmore collab with menswear label Bode brings an all-black makeover to this vintage design. black nike sneaker Every ...

The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

He's considered the greatest NBA player of all time, but Michael Jordan is also a savvy businessman with a massive shoe ...

General Mills (GIS), Accenture (ACN), Darden (DRI), Nike (NKE), Micron Technology (MU), and FedEx (FDX) are some of the companies reporting earnings next week. Nvidia (NVDA) will kick off its GPU ...

Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...