The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

The women’s Nike ads, breast cancer screening, the NFL’s “I am Somebody,” and Pfizer’s “Beat Cancer” were far and away the most memorable, uplifting and fit the times. Everything ...

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...

I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before.

She has gotten her own comic book, shown up in State Farm advertising and now two of her Nike ads are displayed on Court Avenue in Des Moines. One large banner, which shows her posed in front of ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018.

The shoe retailer is bullish on coming Nike product releases and says consumers are excited by the company's new Sabrina and Kobe basketball shoes, Oppenheimer said. Horses aren’t necessarily ...

Nike didn’t get the memo that woke is gasping for its last breath. Whining about unfairness and those mean men out there, no matter how much the ad makes an attempt at girl power badassery ...

Adidas ADS-4.06%decrease; red down pointing triangle is targeting continued sales growth and market-share gains this year, as arch-rival Nike NKE-2.79%decrease; red down pointing triangle seeks a ...