Next: Access Our New, Shockingly Simple 'Alert System' Nike Inc. NKE has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What ...
Under Armour Inc. Cl C 1.89% $2.96B Under Armour Inc. Cl A 1.68% $2.96B ...
From 2020, the brand underinvested in brand building, turned its back to some degree on sport and big-name athletes, pissed off all-important retail partners with its direct-to-consumer (DTC) strategy ...
FRANKLIN, Tenn., February 11, 2025--(BUSINESS WIRE)--The Distribution Marketing team at Jackson National Life Distributors LLC (JNLD), the marketing and distribution business of Jackson National ...
“At Nike, we make sure the athlete is at the centre of everything we do, from product creation to storytelling,” says Nicole Graham, Chief Marketing Officer, NIKE, Inc. “We are at our best ...
We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. Maintaining independence and editorial freedom is essential to ...
The Distribution Marketing team at Jackson National Life Distributors LLC (JNLD), the marketing and distribution business of Jackson National Life Insurance Company ® (Jackson ®) 1, and Jackson ...
The verdicts on yesterday’s Super Bowl ads will be rolling in – we hope to have an AI one among others – but the early standout has been Nike’s from Wieden+Kennedy (its first SB spot for 27 years), ...
On one of advertising’s biggest nights, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win” stood out for its pitch perfect ...
After a tumultuous year, Nike looks to recover by dialing up its brand led marketing to address its major challenges in product and performance. Subscriber Exclusive Subscriber Exclusive 2 Oct 2024 ...