XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years later — in 2025 — that Nike would invest in a Super Bowl ad again ...

Amid the Philadelphia Eagles' defeat of the Kansas City Chiefs and Kendrick Lamar‘s triumphant halftime show featuring SZA at the Super Bowl LIX, Nike, Inc. debuted its first Super Bowl ad in 27 ...

During February's big game, Nike aired its first Super Bowl ad in 27 years with a star-studded lineup of female athletes. However, the company has since been criticized for supporting transgender ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network ...

The ad was the brand’s first Super Bowl spot in nearly 30 years, and it used the moment to highlight women’s sports and those who are—quite literally—changing the game.

Super Bowl LIX ended with the Eagles taking the win, but before kickoff, Nike's exclusive party brought some famous faces together for a night to remember.

Playing off the NBA's response to Michael Jordan almost 40 years ago and Hurts mismatch cleats scenario earlier this season, the Eagles star quarterback wore a pair of Air Jordan Retro High '85 'Bred ...

Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win ...

LIVERPOOL, England (AP) — Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time ...

and Nike’s collaboration on the Astrograbber silhouette. One of the earliest Nike football shoes, the kicks debuted back in 1974 before disappearing into the Swoosh archives for decades ...

The ad amplifies the energy surrounding women's sports today through the tagline "So Win," encouraging athletes to strive to be the best despite constantly being told they can't be. "At Nike ...