This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

The Caitlin Clark marketing phenomenon has officially made its mark in Chicago, stirring up the already intense rivalry between Clark and Angel Reese. Nike unveiled a new billboard ...

The NBA has made a decision not to include a Steph Curry vs. Sabrina Ionescu three-point contest during NBA All Star Weekend.

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

"I think sneaker industries, and I’ve said this before, have way too much control over the basketball foundation," he said.

Oklahoma City Thunder star guard Shai Gilgeous-Alexander and Converse unveiled Thursday night the SHAI 001, his first ...

The NBA’s biggest stars are in the Bay Area this weekend for the 2025 All-Star Game, which will reunite three players who ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...