Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive officer: return the sneaker giant to focusing on sports, not fashion.

It is known that Giannis' Zoom Freak shoe line is one of the most popular, comfortable, and pocket-friendly basketball shoes ...

LeBron James, who was drafted by the Cleveland Cavaliers in 2003, has defied expectations by continuing to dominate the NBA ...

Back in December 2024, James sat out of the Lakers’ victory over Portland because of left foot soreness, missing his first ...

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

Fool me once, shame on you. Believe it or not, Nico Harrison sending Luka Doncic packing to the Los Angeles wasn’t the worst ...

From Andy Warhol to Matthew Barney—the contemporary art world intersects with sports in ways both celebratory and challenging ...

If you don't love them, that's okay, of course. But if you do like them, Nike has a deal for you right now. Nike is selling ...

Giannis' new Nike Freak 7 receives an official look. Check our Sneakers news for more upcoming releases and breaking content!

Moss Point High School sees its first Nike Book 1. Check our Sneakers news for more upcoming releases and breaking content!

LeBron’s wife Savannah James shows love for all three kids in sweetest way. Bryce, who is an Arizona Wildcats commit, did ...