Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive officer: return the sneaker giant to focusing on sports, not fashion.

Back in December 2024, James sat out of the Lakers’ victory over Portland because of left foot soreness, missing his first ...

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

Fool me once, shame on you. Believe it or not, Nico Harrison sending Luka Doncic packing to the Los Angeles wasn’t the worst ...

From Andy Warhol to Matthew Barney—the contemporary art world intersects with sports in ways both celebratory and challenging ...

If you don't love them, that's okay, of course. But if you do like them, Nike has a deal for you right now. Nike is selling ...

Giannis' new Nike Freak 7 receives an official look. Check our Sneakers news for more upcoming releases and breaking content!

The most expensive kicks ever were sold at auction for $1.472 million at Sotheby’s in 2021. The red and white Jordans, designed by Bruce Kilgore, were bought by collector Nick Fiorella, are the ...

An inside look at how the Kentucky men’s basketball program transports team equipment for games away from Lexington.

Nike’s futuristic Air Foamposite One sneaker has been released in colors of popular sports teams, covered in “Galaxy” prints ...

The LSU women’s basketball team showed off of a special edition of Nike’s Kobe Bryant sneakers ahead of March Madness.