Creator-journalists on Substack have loyal communities and strong editorial independence, so pitching a story to one demands ...

AI tools can help you gather data on media and influencers and ensure you’re targeting the right people with the right ...

With AI capabilities continuing to improve at a rapid pace, the media landscape continuing to shift, and political tensions ...

The most powerful people in PR today know that “public relations” is just a fraction of what it takes to succeed in 2024. They understand how and why the game is changing. They embrace technology and ...

PR value is an age old method to measure the monetary value of media coverage secured through PR or pitched efforts. This value is tied to the ‘advertising equivalent’ value of securing a similar ...

In order for brands to succeed in today’s cutthroat and highly competitive digital environment, sharing the right message at the right place at the right time is paramount not just to survive but also ...

Good PR is an important part of any SEO strategy. It can get you influential links, social proof that helps you convert, and more. Here are 11 ways you can go and get coverage. Most people know that ...

PR relationship or bust. Credit: Composite: Mashable, Ian Moore / Image credits: Gotham / GC images / John Nacion / WireImage / Marc Piasecki / Jon Kopaloff / Stringer / Getty Images Entertainment / ...

Like most crypto journalists, Will Foxley has a horror story about a bad encounter he had with a dodgy PR person. The former tech reporter at CoinDesk recalls being embarrassed in his first few days ...

You watched as your friend’s startup got 10,000 new leads within two weeks after the company was featured in an article on TechCrunch. You were surprised a CEO quote in a Business Insider piece ...