WARRENS – Have you ever seen a variation of Ocean Spray's signature commercial where an old, slightly uptight cranberry farmer, Henry, exchanges comedic banter with a younger, kind-of-awkward ...

Ocean Spray is shooting its signature cranberry commercial in central Wisconsin for the first time. Production crews, actors and Ocean Spray employees have been working to shoot a year’s worth of ...

I’ll be the first to say: there’s a disconnect between agencies, creativity and the market. We have an incredibly fascinating state of advertising today, where the Madison Avenue-type creative taught ...

WARRENS – If you're a proud Wisconsinite who loves cranberries and happens to be watching television next week, you might not want to flip through the commercials. This Monday, Ocean Spray is ...

CRANMOOR – Kristen Detlefsen Henslin stood at the edge of a cranberry bog and looked across rows of bright red berries floating on the dark water that mirrored the cloudy sky. She recalled how she ...

Ocean Spray's new ad campaign is more about the people doing the cranberry growing than the cranberries themselves. Ocean Spray, the cranberry growers cooperative founded way in back in 1930, is ...

In March 2008, Ocean Spray CEO Randy Papadellis stood behind a lectern at Disney World warning a ballroom full of farmers that the cranberry market was about to collapse. To his surprise, however, no ...