Until now, B2B marketers have been surprisingly unimaginative when it comes to online advertising. Despite the fact that as much as 93 per cent of the B2B community actively uses the Internet for ...

In the last decade, digital technology has seen unprecedented growth at a global level, revolutionising several industries including the business of marketing and advertising. The latest CMO survey 1 ...

Jewelers are increasingly exploring the technology’s potential to create new worlds in online campaigns. By Jessica Bumpus Love it or hate it, artificial intelligence has become increasingly prevalent ...

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single ...

The campaigns of Kamala Harris and Donald Trump made strategic adjustments to the content of their TV advertisements between August and September, a CNN analysis of ad tracking data shows, amid a ...

As president-elect Donald Trump finished his victory speech early Wednesday morning, he gave the floor to Dana White, the Ultimate Fighting Championship CEO, to thank a group of men few in the ...

The ‘Carkour’ campaign, by Havas EHS, will aim to encourage drivers to use the car in order to gain an ‘exciting perspective’ on life in their city, and will feature a video running across both the ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

Duracell, the company known for its copper-and-black-colored batteries, is suing rival Energizer, known for its bunny mascot, over what it claims is a "confusing and misleading" television and online ...