Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Yesterday, comScore announced its Validated Campaign Essentials (vCE) product which marks the next evolution in integrating AdXpose into its product line devoted to ad effectiveness. AdXpose was ...

New films are being made and released every week, but standing out in an era of endless content is a challenge of its own.

PPC (pay-per-click) marketing is an online advertising model where advertisers pay publishers when users click their ads. Advertisers bid on the value of clicks based on keywords, platforms ...

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The post Pocatello trustees consider online high school, advertising campaign to attract students appeared first on East Idaho News.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

A £1 million television, radio and online advertising campaign was starting today to highlight the potential dangers of internet chatrooms. One of its aims is to encourage parents to make sure ...

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...

Bank of Guam has received eight MarCom Awards, an internationally recognized competition honoring excellence in marketing and communications. “These awards reflect the heart of what Bank of Guam ...

Snag clothing is cited in an online debate over whether adverts showing models who appear "unhealthily fat" should be banned.