The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Accounts of Zohran Mamdani’s campaign for New ...

Marketers of any variety need no introduction to Dove’s Real Beauty. The iconic Ogilvy campaign, launched in 2004 on behalf of the Unilever-owned brand and still running strong after more than two ...

Jewelers are increasingly exploring the technology’s potential to create new worlds in online campaigns. By Jessica Bumpus Love it or hate it, artificial intelligence has become increasingly prevalent ...

The campaigns of Kamala Harris and Donald Trump made strategic adjustments to the content of their TV advertisements between August and September, a CNN analysis of ad tracking data shows, amid a ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

In the last decade, digital technology has seen unprecedented growth at a global level, revolutionising several industries including the business of marketing and advertising. The latest CMO survey 1 ...

Until now, B2B marketers have been surprisingly unimaginative when it comes to online advertising. Despite the fact that as much as 93 per cent of the B2B community actively uses the Internet for ...

Click Tap Media has worked closely with the tourism board on the ads, unveiling creatives with different messages to target each key market group. The campaign is Visit Benidorm’s first online ...

A recent graduate from the University of Lincoln has developed an online advertising campaign for the Uni having built up a cult following through previous creative work. The animated advert has been ...

As a creative person and an advertising agency owner, I have mixed feelings about privacy. Early in my career, it was common for clients to express their privacy concerns and, more specifically, to ...

ChatGPT, a language model developed by OpenAI, has the potential to impact the digital advertising industry, particularly search advertising, significantly. As a natural language processing tool, ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...