Yesterday, comScore announced its Validated Campaign Essentials (vCE) product which marks the next evolution in integrating AdXpose into its product line devoted to ad effectiveness. AdXpose was ...

PPC (pay-per-click) marketing is an online advertising model where advertisers pay publishers when users click their ads. Advertisers bid on the value of clicks based on keywords, platforms ...

The post Pocatello trustees consider online high school, advertising campaign to attract students appeared first on East Idaho News.

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A £1 million television, radio and online advertising campaign was starting today to highlight the potential dangers of internet chatrooms. One of its aims is to encourage parents to make sure ...

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Snag clothing is cited in an online debate over whether adverts showing models who appear "unhealthily fat" should be banned.

Picture: NCA NewsWire / Martin Ollman The campaign is part of a monstrous spend on online advertising as Climate 200 ramps up their bid for a second successive Teal wave after their 2022 campaign ...