Tired of a branding workshop that feels like pricey therapy? Stop wasting money. Learn how our data-driven strategy sessions ...

France, Germany, the UK & Ireland, Italy, and Spain—L’Oréal operates less like a brand owner and more like a fully integrated ...

The Canadian loyalty market is primed for growth, driven by coalition-led strategies, with a focus on grocery integration and ...

The UK loyalty market presents key opportunities by evolving beyond "points" to personalized, app-led models integrated into ...

Initiative MENAT’s and Magna Global MENA’s Lara Arbid calls for agencies to fundamentally rethink capabilities, develop hybrid fluency and build scalable authenticity as the consolidation momentum ...

A digital marketing proposal is a comprehensive document that outlines a company’s digital marketing strategy and the actions ...

Hotels across the Middle East are increasingly moving beyond pilot projects to adopt artificial intelligence (AI) and ...

Prosus has signed a three-year Global Partnership Agreement with Amazon Web Services to accelerate AI adoption across its portfolio companies in Latin America, Europe, and India, enabling businesses ...

Brands that succeed in 2026 and beyond will not be the ones shouting the loudest or optimising the hardest in isolation. They ...

SaaStr Annual 2025 is just around the corner, and it’s shaping up to be another massive event for anyone in the SaaS world. It’s where founders, leaders, and investors all gather to talk shop, share ...

Pure Storage®, the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced ...

In this Q&A, Femi Taiwo, managing director at Assembly Global MENA, shares his perspective on the evolving independent agency landscape and the data strategies driving growth across the region. Read ...