Learn how Adalysis can streamline your ad testing workflow. Disclosure: I have no affiliation with Adalysis and have not been paid for this review. One of the longest lasting ideas I had stored in my ...

SpyFu is a cost-effective SEO and PPC analysis tool that excels at competitive intelligence. Its comprehensive historical ...

I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends to be more around Google’s ROI than yours as the advertiser.

In 2025, managing paid search isn’t just about adjusting bids or split testing ad copy. It’s about navigating a complex, data-rich environment where performance depends heavily on the supporting tools ...

Semrush's Site Audit tool is designed to crawl websites in detail by simulating search engine crawling behaviors. While doing ...

Paid advertisements have long been a staple of the marketing industry. Advancements in technology showed us how to organize content so that potential customers could more easily find our offerings on ...

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google ...

The basic foundation of search engine optimization is keyword research. Further on, other factors like content quality, on-page optimization, and user-friendly site interface come into the picture.