SpyFu is a cost-effective SEO and PPC analysis tool that excels at competitive intelligence. Its comprehensive historical ...

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, ...

Semrush's Site Audit tool is designed to crawl websites in detail by simulating search engine crawling behaviors. While doing ...

Paid advertisements have long been a staple of the marketing industry. Advancements in technology showed us how to organize content so that potential customers could more easily find our offerings on ...

With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the previous waves of ...

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get ...

Yahoo has been "quietly testing" the sponsored search tool Rich Ads In Search with a select number of national brand advertisers, according to Tim Mayer, Yahoo VP for search monetization and ...