Acquisio, which provides SEM campaign management tools for enterprises and small businesses, was acquired by Web.com. Web.com has many thousands of small business customers, who buy web hosting and a ...

In PPC advertising, landing pages are crucial to performance. But it's not just any landing page that will work for your industry or company. You can read all the advice you want and apply all the ...

Pay per click (PPC) search marketers are faced with an increasingly challenging task: analyzing the multitude of performance reports available to help optimize campaigns. Web analytics tools and PPC ...

Publishers and search engines need a better system to protect themselves and consumers against fake companies injecting viruses through ads and selling counterfeit goods. Companies like Click ...

Google isn't the only search engine that rolled out real-time search this week. On Thursday, Yahoo began serving up recent Twitter tweets in Web search results under the "buzz" category. While you can ...

Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I did the math. While experience is the ultimate teacher, sometimes the next best thing is learning from someone who’s ...