Pampers on Sunday (Sept. 7) unveiled a new ad campaign and refreshed brand ethos that will underpin the marketing creative and products for the Procter & Gamble-owned diaper brand moving forward, per ...

Most commercial baby foods are sugar-dense and texturally simple, delaying infants' chewing skills Marketing tactics often use emotional appeals and misleading claims that mask high sugar content ...

Know what truly works for babies as they have delicate skin. Expert shares tips that simplify skincare for babies by busting common myths parents often hear. Babies have sensitive skin, and this ...

When you're a new parent, sleep becomes the holy grail. Between night feeds, nappy changes, and mysterious wake-ups, getting a decent stretch of shut-eye can feel like a distant dream. But what if one ...

Discount retailer B&M is launching a brand-new Baby Event this month. And if you’ve got a little one (or are expecting a baby soon), you’ll want to get yourself down to your local store to stock up on ...

The Super Bowl is the biggest sporting event of the year not only for the NFL, but for all American sports. It marks the final football game of the season, is headlined by a must-see musical act and ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Depending on age and stage, a baby can go through up to 10 ...

Find out what parenting freebies you can get in our video above PAMPERS has axed its popular night nappy pants – leaving confusing parents scouring the shelves for them. The brand says parents can ...

Eczema can show up as crusty, flaky patches on your baby's skin, often during their first few months. It’s common and treatable, and many infants outgrow it. Not sure if your baby's itchy, irritated ...