Use a PEST analysis to see the bigger picture when making decisions for your business.

A PEST -- political, economic, social, and technological -- analysis is one way to view a business as it operates within its own environment. Learn more about this analytical method inside.

A PEST (political, economic, social, and technological) analysis is a method to determine what major external factors could affect a business.

Learn what a gap analysis is and how to conduct one. Get a free gap analysis template to help identify gaps between current and desired performance.

Relationships Between PEST and SWOT. PEST and SWOT are closely related approaches to business analysis. PEST is an acronym that stands for political, economic, social and technological influences ...

Using the PEST Analysis template, brainstorm development ideas with your leadership team, and then go back and explore what issues and opportunities arise.

Conducting a PEST analysis can help your business determine the critical and most influential political, economic, social, and technological factors that will impact your business.

For example, predictive pest control services based on data analysis could provide a competitive edge and justify premium pricing. Additionally, modernization efforts in back-office operations and ...

A gap analysis is a process that a company uses to compare its current performance to its desired, expected performance. The gap is the shortfall between the two.

A business environmental analysis is a process in which you look at the outside factors that can have an impact on your business. Some of the items that could have an impact on your business are ...