Use a PEST analysis to see the bigger picture when making decisions for your business.

A PEST (political, economic, social, and technological) analysis is a method to determine what major external factors could affect a business.

Conducting a PEST analysis can help your business determine the critical and most influential political, economic, social, and technological factors that will impact your business.

A PEST -- political, economic, social, and technological -- analysis is one way to view a business as it operates within its own environment. Learn more about this analytical method inside.

Learn what a gap analysis is and how to conduct one. Get a free gap analysis template to help identify gaps between current and desired performance.

A gap analysis is a process that a company uses to compare its current performance to its desired, expected performance. The gap is the shortfall between the two.

Using the PEST Analysis template, brainstorm development ideas with your leadership team, and then go back and explore what issues and opportunities arise.

For example, predictive pest control services based on data analysis could provide a competitive edge and justify premium pricing. Additionally, modernization efforts in back-office operations and ...