LOS ANGELES - Planters has put a hold on its ad campaign featuring the death of its mascot, Mr. Peanut, following the death of NBA star Kobe Bryant. But the brand says it will continue a planned mock ...

Planters resurrected Mr. Peanut in a Super Bowl ad after "killing off" the mascot ahead of the big game. The ad shows Mr. Clean, Kool Aid Man and others at a funeral. "Mr. Peanut, he spent his life ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Kraft Heinz snack brand Planters is pausing paid advertising behind a campaign about the apparent death of its animated mascot, Mr. Peanut, after a helicopter crash Sunday killed nine people, ...

Mr. Peanut’s sacrifice was influenced by the high-profile death of Marvel Studios’ flagship superhero Tony Stark in Endgame, where Stark perished when making a sacrifice play to defeat warmonger ...

The dandiest legume known to mankind has apparently perished just in time for its parent company to cash in on The Big Game. Mr. Peanut, the mascot of bulk legume reseller Planters for more than a ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...