Globally, the personal luxury goods market exceeded $94 billion in 2023. While broader economic conditions impact short-term results, the luxury goods market has proven resilient. And as more regions ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Abstract: Positioning has recently received considerable attention as a key enabler in emerging applications such as extended reality, unmanned aerial vehicles, and smart environments. These ...

1 College of Electronic Science and Technology, National University of Defense Technology, Changsha, China 2 National Key Laboratory for Positioning, Navigation and Timing Technology, Changsha, China ...

B2B SaaS is a battlefield. Every company is vying for attention, claiming to be the ultimate solution that cuts costs, drives revenue and fits seamlessly into any workflow. But too often, these claims ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

This month's cover highlights the article SorLA restricts TNFα release from microglia to shape a glioma-supportive brain microenvironment by Paulina Kaminska, Anna R. Malik, and colleagues. The image ...