Stop guessing what your customers value in your product or service. Use conjoint analysis to determine what features are most ...

Packaging design has entered a new era, shaped by digital tools, smart technologies, and sustainability concerns.

However, the product’s use and performance over time, which connects this journey, sometimes get overlooked. Centering on ...

Neurodesign applies neuroscience and psychology to packaging, influencing how consumers perceive and interact with products.

In today’s competitive market, customized aerosol packaging has become a powerful tool for brands to stand out and create ...

Good product packaging lets companies win fans by solving ... that's sturdy enough to withstand shipping. Gillette says the design will help the parent company Procter & Gamble reduce its consumer ...

Here are some of the most popular areas within this dynamic industry: RIT’s packaging science majors are dynamic and integrate engineering, creative design, and business to develop and design product ...

A product’s presentation speaks volumes before a single word is exchanged. The way an item is wrapped, the colors chosen, the ...

Berry will showcase products that combine innovative technology with endless branding possibilities, providing beauty brands ...

The infographic provides a look at the various elements of product packaging and how they influence consumers ... Color also heavily influences purchasing decisions, as does typography. Moreover, ...

The potential impact of Trump’s tariffs could also adjust shipping routes or the actual method of transportation.