The logo went through several incarnations as the project moved on. The following shows the evolution and development of ... This version serves as a neat means of combining the positive/negative ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

In a process led by its specialist design and branding arm NOT Wieden+Kennedy, the agency commissioned the logo variations for both internal and external use as part of its brandi ...