Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...

The holding company also is aiming to establish itself as a gatekeeper to one of online gaming’s most popular platforms. WPP and GroupM have joined the Roblox Partner Program. / WPP Advertising ...

In Roblox: Pet Simulator 99, pets aren’t just sidekicks — they’re your chromatic allies. Whether you’re aiming for a striking lineup or a specific color scheme, the Rainbow Machine adds a vibrant ...

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...