A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Rolex buyers usually have one thing in common: they’ve built real financial stability. In this video, we ask owners how they made their money, what their first big break was, and what advice they’d ...

Which one is worthy enough to become a part of your collection? Which one deserves a place in your watch box? For enthusiasts ...

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Luxury watch brands like Rolex have become synonymous with great wealth and elite status. The Geneva, Switzerland company has been in business since 1905 and produces between 80,000 and one million ...

Switzerland is bracing for a big tariff hike on its exports, and its watch industry could take the brunt if President Trump hits Alpine nations with an enhanced 39% tariff for its exports, slated to ...

This story is from an installment of In the Loupe, our weekly insider newsletter about the best of the watch world. Sign up here. Anyone who’s ever bought or contemplated buying a secondhand Rolex ...

In the age of digital everything, the Rolex brand of mechanical watches keeps on ticking. What’s the secret to its success? A 2020 episode of the PBS television series “Antiques Roadshow” featured an ...

Rolex is indisputably the biggest and most influential watchmaker in the world. The Crown makes the most important and recognizable timepieces on the market—and where it goes, the industry follows.